Tourism

Despite having an image problem, hyped particularly in the West, and once alleged as one of the most dangerous countries in the world by the British magazine "The Economist", tourism is still a growing industry in Pakistan because of its diverse cultures, peoples and landscapes. The variety of attractions ranges from the ruins of ancient civilizations such as Mohenjo-daro, Harappa and Taxila, to the Himalayan hill-stations, that attract those interested in field and winter sports. Pakistan also has several mountain peaks of height over 8,000 metres (26,250 ft), that attract adventurers and mountaineers from around the world, especially to K2. Starting in April to September, domestic and international tourists visit these areas helping tourism become a source of income for the local people.

In Balochistan there are many caves for cavers and tourists to visit especially the Juniper Shaft Cave, the Murghagull Gharra cave, Mughall saa cave, and naturally decorated cave. Pakistan is a member country through Hayatullah Khan Durrani to the Union International de Spéléologie.

The northern parts of Pakistan are home to several historical fortresses, towers and other architecture including the Hunza and Chitral valleys, the latter being home to the Kalash, a small pre-Islamic Animist community.^[141] Punjab is also the site of Alexander's battle on the Jhelum River. The historic city of Lahore is considered Pakistan's cultural centre and has many examples of Mughal architecture such as the Badshahi Masjid, Shalimar Gardens, Tomb of Jahangir and the Lahore Fort. The Pakistan Tourism Development Corporation also helps promote tourism in the country. However, tourism is still limited because of the lack of proper infrastructure and the worsening security situation in the country. The recent militancy in Pakistan's scenic sites, including Swat in Khybar Pakhtoon Kawa province, have dealt a massive blow to the tourism industry. Many of the troubles in these tourist destinations are also blamed on the frail travel network, tourism regulatory framework, low prioritization of the tourism industry by the government, low effectiveness of marketing and a constricted tourism perception. After these areas were being cleared off the militant groups in late 2009, the government of Pakistan with the financial support from the USAID have started a campaign to reintroduce tourism in Swat valley. Pakistan receives 500,000 tourists annually, and almost half of them head to northern Pakistan.